Hi there! I am Snigdha, a design researcher and strategist,
Currently working at Fractal Analytics in India.
With seven years of experience in design research, service design, and strategy, I bring a human-centered approach to complex challenges across industries. My work spans public services, enterprise innovation, and data-driven transformation, always anchored in making systems more intuitive, inclusive, and future-ready.
I specialize in translating ambiguity into clarity — shaping research insights, service blueprints, change strategies, and data systems that drive meaningful outcomes. Recently, I have worked on large-scale public transport initiatives, data migration transformations, and organizational culture design, collaborating with multidisciplinary teams across geographies.
Beyond research and strategy, I am deeply inspired by aesthetics, photography, interior design, and storytelling. I believe that design is not just about solving problems — it’s about creating environments, experiences, and systems that feel human, intentional, and enduring.
Whether crafting behavioral change strategies or reimagining digital ecosystems, I approach every project with curiosity, care, and a commitment to designing with both empathy and precision.
What I Do?
- Humanising AI System
- Driving adoption of tech systems
- Unpacking engagement and adoption of systems services
- Organisation strategy
- Improving AI experiences
- Change management
- Strategy and innovation
- UX research
- Requirement gathering for data systems